Facebook Mastermind Groups
13th June 2017
Facebook Mastermind Groups: Why they don’t work
Facebook was designed as a social media site and it’s primary purpose is to connect people and share updates, images and thought bubbles. So it achieves it’s purpose and so much more. I doubt anyone would have predicted it’s success nor the amount of time that people spend on the platform. But when you are using it for business purposes and specifically joining groups to get help and advice – are these groups “Masterminds” There are some amazing “groups” within Facebook that have extremely high engagement, active participation and multiple answers to posts and questions with people giving their time and resources willingly to help others.
Here are the 12 key components that we believe make Facebook Masterminds Groups unworkable.
Algorithm – The Algorithm is the single biggest killer to the concept. Possibly the 1 person who may know the answer to your question didn’t get the feed – because Facebook only shows a fraction of the posts to the people within a group. So it’s HIGHLY likely you will seldom see something that is relevant to you (it’s basically a lottery)
Click here for more info on the type of engagement on Facebook
Problem Not Defined well Enough – most questions and answers are often basic or generic. There is little depth in 90% of the answers posted. You are defined by the quality of your questions. Most questions in groups lack either enough information for you to give an accurate answer or you lack enough information about the person to give them a more accurate answer. “Quality questions create a quality life. Successful people ask better questions, and as a result, they get better answers.” – Tony Robbins
Loose Connection – There is little or no connection to the other people within the group. You may know their name, like their “profile” and what they look like on social media, but you don’t have a deep enough connection to really care enough about them to commit 10% to help them with their problem.
Possible Biased/Hidden Agenda – A stranger is just a friend you have not met yet. However when you are interacting online with someone you have never met before you have to be aware that there could be a bias or hidden agenda. An ex-colleague of mine was setting up a business and wanted advice on which website to choose for an eCommerce store. Almost every “response” was a sales pitch without them ever asking her enough questions about her needs to evaluate if what they were offering was right for her.
No Follow Up/Follow Through – A mastermind is almost a “mind-melt” but all good masterminds have a component of accountability. With almost every Facebook mastermind group I have ever seen this is completely lacking. There is no-follow up or follow through. Information is posted and then the trail goes cold. People love to see results and how do you know if the information you gave was acted upon or relevant?
Low Engagement – Even a group that may have 5000 or even 10,000 members you can post a question and get either no response or very few comments or suggestions. Taking the response rate to around 0.03%. So when you need help you cannot guarantee an answer.
Poor UI (Scrolling etc) – Having to scroll down the newsfeed looking for relevant questions to answers is time-consuming and a very inefficient way to manage your time. The randomness of each post and lack of targeting means that you have no way to filter out ANY of the content – meaning that everything of Facebook (except the adverts) is RANDOM.
Time Vs Effort – That 10-15 minutes you spend once a week in 1 group trying to answer questions and engage with strangers is not a very productive use of time. If you are in 5 groups you need to multiply that by 5. Whilst there are a few hacks (alerts etc) you can use it’s still painful to have to constantly “scroll” down.
Lack of Community – Strangers are not as invested in your success. Outsiders will only care up to the point of your goals matching their self-interest. There isn’t anything wrong with them caring about what they care about but if you want them to inspire you, help you or support you, then you need to see how your self-interest will align with theirs.
Lack of Accountability – No consequences. Masterminds are famous for setting goals and holding each other accountable for what you committed to. If you ignore the advice or suggestions offered no one will know. This aspect is lacking in all the Facebook Mastermind groups that I have seen.
FB Notifications – The “gamification” by Facebook means that the notifications you receive are designed to tempt you back onto the platform (and spend more time there) only to find that you receive just a “Like” and not an answer to your question or a completely unrelated notification thus decreasing your productivity.
No Agenda – Almost every successful mastermind group has some type of agenda or structure to keep it flowing and on track. With Facebook groups this is almost completely lacking. Sure you might get a few specific days of the week allocated to certain promotions, questions or advice but generally, there is little or no structure.
The next time you are tempted to join a “free” Facebook Mastermind Group just be aware of the pitfalls and then decided if this really is the “Mastermind” that you need to improve yourself and your business.