Why I Wrote This
This is a homage to the 12-step program. It is not intended to mock or belittle the struggles of those who suffer from addiction. Rather, it uses similar principles and values that are reworked. We are attempting to encourage business owners to improve the balance in their lives.
12 Steps To A Better Entrepreneur
Becoming an entrepreneur is almost nothing like is seems from the outside. People who market directly to entice entrepreneurs into their paid courses, programs,
Mastermind groups or coaching are often selling a pipe dream. I call it “hopium.” Their marketing material is full of words like easy, simple.
Every case study or testimonial is of someone crushing it. The reality which many don’t want to hear, and certainly doesn’t sell, is the exact opposite.
When I started my first business I didn’t have a business plan or any kind of vision. I only knew I didn’t want to work in the corporate world anymore. After a difficult first year with one single customer, things began to take off.
Clients and revenue grew quickly, but so did the hours I worked. I ended up working all week plus the extra event hours. It became exhausting. I also missed many family events, friends’ birthdays. Even weddings.
For many struggling business owners, life can feel chaotic and stressful. Just like the 12-step program helps those who suffer from addiction, the same ideas can be used to help those who are struggling in their businesses.
We’ve borrowed the program’s rigorous structure and proven formula and modified it. It is intended to help guide entrepreneurs in their quest to find more meaning and improve their life balance.